LUSASUL is as a story written with jewels, each piece is part of a whole and when we create a new one we add a new chapter to the narration. LUSASUL is tight to the crossed work between cultures, where we beautifully make the craftsmanship work from Mexico, project our work in Italy and collaborate with the showrooms in Hong Kong.
Then, how do you make a love promise? how do you tell a woman that she is a beautiful gift, how do you represent liquidity on metal? or lightness?, those are the concepts that occupy our mind at the moment of envisioning our designs.
Our jewelry is the means that allows us to present our contemporary authenticity, jewels are the product of the work of master artisans from Taxco de Alarcón and Mexico City. LUSASUL as a story has become a narrative of our processes, of how our traditions are nowadays permeated with the
support of different technologiesand in which way this is helping us to show our own version of continuity to a tale about Mexican aesthetics.
We are idealists with the invaluable opportunity of making meaningful and desirable objects.
Carmen Zambrano is a Mexican Industrial Designer. She started her career working in partnership with silversmith artisans in the north of Mexico. She used to work for a North American jewelry brand on its Mexico City facilities and in 2010 she establish LUSASUL, her own jewelry brand and the beginning of an amazing path, currently she is working between Italy and Mexico.