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Carmen Zambrano. Designer Interview for Milk Magazine Hong Kong

Carmen Zambrano

During Shanghai Fashion Week we had the opportunity of meeting the amazing people from Milk Magazine Hong Kong. 
The interview: 


Is it the first time to participate in the Shanghai fashion week?

Yes and it’s not only my first time in Shanghai Fashion Week, it’s also my first time in China. I’m expecting to experiment the excitement for fashion that you can feel here and I’m very interested in the opportunities that a market as this could offer through events like Fashion Week.

基于什么样的理念,创建了配饰品牌 LUSASUL?

Tell us about the meaning and the concept behind the jewelry brand- LUSASUL.

In Mexico we have an amazing craftsmanship, our traditional jewelry usually made in silver and gold is worldwide known among collectors, but with LUSASUL we have questioned our aesthetics, what about transforming this language, giving continuity to a story through design and technical processes because we can only conserve craftsmanship if it is relevant to our contemporary era, in Mexico most of the people doesn’t’ wear traditional garments, but sometimes I think that I’m not going to buy something that is handmade only to preserve our traditions, also needs to appeal to my style, there’s should be a of merge of old and new. 


 You used to be an industrial designer? When did you decide to become a jewelry designer?why?

For me being an industrial designer and jewelry designer is not something that goes separated. My first job was for a custom jewelry factory in Mexico licensing North American brands; I used to develop the designs, the 3d models for production, molds, etc. After some years working there I started my own brand applying my knowledge about product design, so I consider myself an industrial designer who results to work on the jewelry field. 


 Would you like give us a brief introduction about the traditional jewelry Technology in Mexico? Since you combined with the traditional jewelry crafts and modern design on LUSASUL.

With each piece comes decide which process are we going to use to create it. Nowadays having the support of technologies like 3d printing and laser cut gives us a huge range of action to create different shapes. So on according to the piece, we use the tools, if it’s something very geometric we print a wax model but for example with the Bloody necklace that is so organic we go for a totally handmade process, that it is also and added value, few people can make those pieces. 


When you design your jewelry , who or what object or thing inspired you?

Many times is art, when I have the opportunity I love to travel to art fairs. Also architecture and furniture design. I’m very passionate about philosophy, psychology, and history, for example there are many studies about objects of desire, the ones that give confidence or reassurance, why people would treasure something, those are the kind of things that capture my attention 


Please name one object that represents your design concept the best?

I think the Eloise bracelet, as industrial designer I love the stories of objects, so the Eloise bracelet is a jewel composed by different sizes of Swarovski crystals. The story of the shape starts with a normal engagement ring, then you make it bigger and it is not longer a ring, now you can wear it on your hand, you changed the typology. Then you start to modify, adding more crystals, at the end you have something totally different than the typical engagement ring from the beginning. 

我非常喜欢“Bloody Necklace”的创意,此次和CT SHOWROOM X PERRIER 的合作项目也是沿用了“Bloody Necklace”,这个联乘系列有什么我们不知道的细节吗?

I like bloody necklace. Could you explain more details about the crossover project with CT SHOWROOM and PERRIER?

The Bloody necklace was the first piece of LUSASUL, it is very special and emblematic for me, so it was great to portray this very personal aesthetic to an object as iconic as the PERRIER bottle. 

Through CT Showroom was possible to do this and exhibit in collaboration along with art pieces at the MODE event.