Magical means marvelous which for us implies an appreciation of the real, the conventional with a touch of extraordinary. We find inspiring that in a world imbued with pragmatism, science and too much reality we still get attached to special objects, maybe as a way to face the same realism? For us those magnetic objects create a jewelry narrative, chapter by chapter.

Part aesthetics part process; our jewels are the product of the work of master artisans from Taxco de Alarcon and Mexico City, by itself the city and town combination is special, it means that LUSASUL has become a narrative of how our traditions nowadays flirt with a variety of technologies and in which way this is contributing to present our own craftsmanship tale.